The Rules Do Not Apply- open call for digital responses to art

Through this open call the National Gallery are looking for proposals for dynamic, imaginative digital ideas that creatively explore the changing world that we all face.

On offer are micro-commissions of £4,000 for three artists/creatives (individuals or teams), who work with technology, to make something surprising using digital tools in response to two works: a piece of choreography and a visual artwork.

The call is open to artists working in any digital form and/or medium. They are actively encouraging applications from artists who identify as a Person of Colour, D/disabled and/or a member of LGBTQIA+ community as we want to actively support artists from communities currently underrepresented in our commission awards. Proposals can be submitted by single artists or collaborative teams.

The two artworks chosen as starting points reimagine and disrupt structures of power, refract the old and the new, and play with the unexpected. These are themes we would hope to see explored within these commissions. That being said, the works are offered as starting points: how they are used, interpreted, and remade is up to you.

Three winning artists or teams will each be given £4,000 and some bespoke coaching from Audience Labs at the Royal Opera House, National Gallery X, and technical mentorship from Google Creative Lab to produce the micro-commission over a month-long period from February to March 2021.

  • proposals for original digital visual works/experiences, using the artworks provided as a starting point for experimental works that can be presented online at the end of the commission period in March 2021.
  • the application form will be used to understand the scope and potential of what you want to achieve through the micro-commission, your creative response to the assets, your technical approach, and any expertise/support you think you might need for during development.
  • All proposals must integrate the motion capture assets (artwork 1: ‘Eve’, 2018), and demonstrate some form of response to the Paula Rego work (artwork 2: Paula Rego, ‘Crivelli’s Garden’, 1990-91).


midnight Sunday 10 January 2021.

The micro-commission will cover all fees, and any materials, equipment or expenses that you need to develop the digital work. A panel of judges will award micro-commissions to three successful applicants. The winning applicants will be notified in early February 2021. Development of the micro-commissions will take place over a month period from 15 February – 15 March 2021. We anticipate that it will require approximately 2 weeks of work across this period.

Technical support and advice will be provided throughout development however we expect that applicants have the existing expertise and resources to manipulate motion-capture data assets via their own digital software. Creatives will retain the IP of their work–the IP of the raw data remains with the originating artists and institutions.

The projects will be presented in an online showcase; National Gallery X and Audience Labs at the Royal Opera House will document and support the launch of the projects in March 2021.


Contact Details

Published on:
4 Jan 2021
Opportunity deadline:
10 Jan 2021


Add comment

Leave a Reply

Your email address will not be published. Required fields are marked *